Hidden Dangers
I noticed on the Internet yesterday that President Obama’s results from his first health check up as Commander –in-Chief were released. Good news! President Obama was declared in “excellent health” by the examining doctors. The 48 year old Obama reportedly works out 6 mornings a week, plays basketball regularly and appears to be the picture of good health. Read further into the report and you discover he has tendinitis of the knee, borderline high cholesterol (total cholesterol at 209, with the “bad” LDL cholesterol very high) and has yet to stop that persistent, lingering cigarette habit! I wish President Obama well in his efforts to reduce his cholesterol levels and kick the cigarette habit.
But this does bring to mind two thoughts regarding how we determine how “healthy” things are in our lives. The first thought relates to the health of your clients. Not just their physical health, but their insurance coverage health. Do you let them come to you if they feel like they need a coverage review every 5-10 years or are you proactive, providing them an annual review of their coverage’s? Do you bring them current information on policy updates or coverage changes that could impact them negatively if an accident occurs? I would encourage you to build a lasting bond with your clients by providing those services and help them understand you are truly interested in their welfare.
The second thought relates to the relative “health” of your business. When was the last time you gave your business a check up? Do you just figure everything is “good to go” as long as nothing breaks down? Do you schedule a periodic review of your business practices, new trends in the market, changes in the economy or society that could impact the health of your business? Being aware of changes and trends early on will provide an opportunity to address those issues and make any necessary adjustments or changes to ensure the continued good health of your business.
The bottom line is this: we all have small, hidden areas of our “health” that can be addressed. If you ignore those areas, then potentially BAD KARMA will ensue. On the other hand, if you investigate, discover and address those areas for improvement…. Odds are the GOOD KARMA will continue to follow you! AgencyIQ wants to help you with those GOOD KARMA opportunities. Give us a call or look us up on the Internet at www.agencyiq.com and see how our robust, proactive lead management and email marketing programs will bring the GOOD KARMA to your agency!
Leveraging Technology to Work Less and Earn More
As an insurance agent, keep in mind that one of the most crucial factors to the success of your business is lead generation. This is the lifeblood for long term growth and profitability. The question for many agents is how do you find leads and develop a reliable source for potential new clients?
According to a comScore 2009 online survey, 63% of respondents went online for an auto insurance quote. In one month alone, there were 31 million searches connected to insurance quotes (Google keywords-July 2009). Given the impact of Internet online shopping and information compilation by consumers, it only makes sense that this percentage will keep expanding in coming years.
Using the Internet to acquire leads is a powerful tool for an agent. By harnessing the power of the Internet via an Online Lead Provider, you dramatically better the number of meaningful contacts with qualified prospects for your agency.
Here are a few tips to ensure developing a successful partnership with an online lead source:
- Real Time Leads – prospects that are actively requesting a quote.
- 24/7 Control of Leads – you should have the ability to manage your leads online. The ability to add and remove holds on leads and access to lead profiles for adjusting your filters and volumes maximizes your results. Receiving leads when you are not able to work them will only result in frustration for you and the clients.
- Lead Quality & Volume – critical issue; you want to use a lead provider like InsuranceLeads.com that has an excellent reputation for filtering the highest quality, volume leads.
- Oversold Leads – make sure your provider caps the number of times they sell a lead at 8 times; this is the industry standard. Most leads are not sold this many times, so you should ask your account representative for more precise information. Remember leads are also sold to your competition, so the fewer sells of each lead, the better you conversion will be.
- Liberal Credit Policy – bad leads will slip thorough no matter how vigilant the provider. Make sure your provider has a liberal, quick response, easy to use credit policy.
- Dedicated Account Reps – at critical times, it’s important to have a single point of contact that knows you and will provide excellent customer service.
- Utilize a Lead Management System- lead management systems help to automate the process of immediate response, follow up and keep you on track with your work flow. Combining AgencyIQ with your Insuranceleads.com leads will increase your close ratios over 20%! Quality leads and a quality follow up system make online leads work!
When you as an agent make the choice to use an Online Lead Provider, you are opening the door to taking your agency to the next level of performance. Teaming with a quality lead provider like InsuranceLeads.com and a lead management system like AgencyIQ, will provide you with powerful tools to automate client contacts.
AgencyIQ and InsuranceLeads.com have partnered together to create an informational webinar regarding the importance of technology in the insurance industry.
View the video: Learn the Benefits of Leveraging Technology to Work Less and Earn More.
QUALITY ONLINE LEADS + LEAD MANAGEMENT SYSTEM = HIGHER CLOSE RATIOS
WHO DAT?
Who dat….. if you are even faintly familiar with the NFL playoffs this year, you know that is the refrain of New Orleans Saints fans and their 2010 Super Bowl bound team. I’m writing this blog in advance of the game because for me, the real story is not who wins the game, the Saints or the Colts. The real story follows two different, but related story lines. The first story is the saga of the Manning family; Peyton- the older brother QB of the Colts and Super Bowl winner, Eli- little brother QB of the Giant and Super Bowl winner, and Archie- father and long time fan favorite of the Saints from 1971-82. Archie still resides in New Orleans and is actively involved in the community. What a dilemma for Archie….. does he cheer for his son Peyton or his long suffering Saints and the community who still reveres his sacrifices and spirit from his years leading the Saints.
The second story line is this amazing Saints team, lead by Drew Brees, their prolific passing QB. Drew is the identity of the Saints. He has provided the leadership, confidence and “anything is possible” attitude that’s been infectious not only with his teammates, but the entire New Orleans community. In the aftermath of Hurricane Katrina, Drew, along with a number of his teammates, returned to his ravaged city and actively participated in rebuilding. Drew’s leadership on the field and off serves as an inspiration to all who know him.
We have the examples of a father who was a city’s favorite son, the children that grew up in the community and still have ties, and a new QB who has caught the spirit of a city and is an inspiration of hope and achievement, much like a predecessor 35 years ago! So…… who wins here? EVERYONE!
Now stop and think about your leadership role…. your family, your business and in your community. What are you doing to inspire, help, motivate or improve the lives of those around you? Leadership does not mean always being in front or in the limelight, it can be as simple as providing a good example by your actions. Building these positive leadership qualities will lead to raised expectations and improved results in your personal life, business environment and community activities. So, when the question arises “Who dat?” will you be one of the first mentioned? I hope so….. the rewards are immense!
Massachusetts Revolt
Stand Out
Last week, a major upheaval in the world of politics occurred, a Republican was elected Senator of Massachusetts after Ted Kennedy had held the Democratic Senator’s seat for 43 Years! How did this happen? I’m sure there will be a lot of blogs, articles and maybe books written about this improbable event. Let’s set the stage first. This particular Senate seat has been held by Ted Kennedy for 43 years and prior to that, his brother John Kennedy held the seat. Massachusetts’ registered Republican voters only account for 12% of registered voters statewide. The Democratic candidate was handpicked by the party leadership and held a substantial lead going into the final stretch of campaigning. So, how did the newly elected Senator Brown make this comeback?
Simply put, the incumbent party and leadership got lazy, became complacent, and did not have the pulse of the electorate (their customers). How could they lose? The Democrats controlled Massachusetts for years and could not imagine NOT WINNING! Then, a sequence of events in the economy, concerns over health reform, and a general discontentment with the established leadership…… the impossible happened, a Republican was elected. Now, the point to be made is not political affiliations or where we stand on the economy or healthcare reform. The lesson to be learned is the absolute importance and necessity of knowing what your customer base is thinking, where are they going and how do they perceive your role in assisting them! If you are somewhat skeptical, think back to 1994 when the Republican Party rode a wave of populist support in winning the majority in the House of Representatives; remember Newt Gingrich? Those Republicans had the voice of the voters and knew the changes expected under their leadership. They did well for a while, then, the Republicans lost the pulse of the voters and within 8 years, lost their majority position in the House and eventually the Senate. This loss of direction and power ripped the Republican Party apart! Now fast forward to last week…. History is repeating itself! Now it’s the Democrats turn.
This same scenario has played itself out in business repeatedly over the years. Remember Montgomery Wards, TWA, Eastern Airlines, Braniff, Circuit City, AMC General, or any of the “latest, hottest” new night spots or restaurants that have opened and closed in short order? As a business owner, don’t allow yourself to lose contact with your customers, stay in touch, keep in front of them and let them know how valued they are to you personally. Doing what is best for the client will help establish a bond and trust that will build a lifetime relationship and lead to new opportunities for growth in the future. AgencyIQ is here to assist you with those efforts to build your business and keep in touch with your most valued resource… your clients!
Hey, where did my Auto-responders and Auto-assignments go?
If you’ve taken a peek at your agency configuration lately, you may be wondering where the tabs for Auto-responders and Auto-assignments went. And oh, by the way, what’s this new “Workflow Rulesets” tab? We’ve recently rolled out our next-generation automation system for AgencyIQ, which combines the concepts of Auto-assignments and Auto-responders into an even more powerful workflow process that will deliver huge flexibility and customizability.
What’s this Workflow Stuff?
Gone are the days of only being able to send and schedule e-mails when a lead first enters the system. With the introduction of Workflow Rulesets, you now have the ability to select from a large range of criteria to describe to the system how you want to manage your on-going automated communication with your prospects. Rulesets allow you to describe a series of conditions and actions that are evaluated whenever leads change inside the system.
For example, you may want to assign new leads to producers based on more granular criteria than lead provider, such as zip code or last name (i.e. “Distribute all leads A-M to Bob, and N-Z to Sally”). You may want to cancel pending scheduled e-mails and set up a new set when the lead moves from “New lead” to “Active lead”. The new Workflow system allows you to do this.
Building Blocks
The Workflow system is made up of simple building blocks that you use to assemble your particular configuration. First, you start off by creating a “Ruleset,” which is just a fancy way of saying “If this happens, do this.” In the “my agency” settings in the system, select the “Workflow Rulesets” tab:
The new Workflow Rulesets tab under "my agency"
This tab displays any Rulesets that you have defined. In the above example, I have two rulesets set up represented by the large gray tiles; one for auto-assignments, and one for auto-responders. The small icons show an overview of what the ruleset consists of (you’ll see more of this later). As I hover my mouse over the ruleset tiles I notice actions hilight on the right-hand side, “edit” and “duplicate.” I can also drag the tiles around to reorder them on the screen. This ordering is important, as the system will process these rules in the order you have them listed, from top to bottom.
If I click “edit” on the “Autoassignment – Steve” tile, I’m taken to the definition for that ruleset:
The Conditions and Actions for a Ruleset are displayed here
Reading this screen from top to bottom I see that “If ALL of the following conditions are met” (followed by a list of conditions), “Then the following actions occur” (followed by one or more actions). In this case, I have a simple rule that states “If a new lead enters the system and the lead is unassigned, then assign the lead to the agent ‘Steve DeVoll’.”
Rulesets are made up of conditions and actions. All of the conditions for a given ruleset must be met in order for the given actions to be completed. If one or more of the conditions are not met, none of the actions are performed and the system moves along to the next ruleset in your list. Using this simple construct, you can build up complex scenarios that help automate your sales process.
Notice that the small icons representing the type of condition or action are present here as well. These map back to the Rulesets screen, allowing you to get an overview of what the ruleset is dependent on and what it will do, visually. You can hover your mouse over any icon to have a tool-tip pop up and describe it, if you need clarification.
Pulling down the “-add new condition-” drop-down menu, we see that there are a number of conditions I can use to narrow down this ruleset:
- A change in status (for example, if the lead’s status changes from “New Lead” to “New Policy”)
- Comparison of a Field to a value (for example, if the lead’s ZIP Code field contains “75001″. You can use comparisons such as Less Than/Greater Than, Begins With, Ends With, Contains, etc.)
- A new lead enters the system (to differentiate between when a lead is first received versus a lead being edited)
- Lead is from one or more Lead Vendors (so you can specify one lead provider’s leads from another)
- Lead is of a particular LOB (so you can differentiate Auto from Home, etc.)
- Lead is assigned to a particular user
- Lead is unassigned
These powerful condition building blocks should let you be very specific about when certain actions should occur. Notice that in the case of conditions, order is unimportant. All must be true in order for the actions to occur. However, you can drag the condition tiles around to reorder them to your liking, if you wish.
Pulling down the “-add new action-” drop-down reveals the following actions:
- Send/Schedule an auto-responder
- Assign the lead to a user or a member of a group
- Cancel any previously scheduled (but unsent) auto-responders
- Stop processing rules
The last option, “Stop Processing Rules” is a special action that tells the system that it should not process any rulesets after this one. Use that to end workflow processing in the event a certain set of criteria has been met.
For actions, as opposed to conditions, order is important. For example, if you combined assignment and auto-responders into the same ruleset, you’d want to assign the lead before you scheduled the auto-responders. Drag and drop the actions to reorder them to fit your needs.
In the coming weeks we will be adding additional powerful actions to this list to let you do additional things such as set up ToDo’s or Reminders, send out notifications, and more.
Beyond Initial Auto-responders
These rulesets are evaluated any time the lead is changed. Using the conditions for detecting a change in the status of a lead, you will now be able to cancel any pending auto-responders and schedule new ones. Or, if you have a user in your office that does the quoting, you can have the system assign a lead to them when the status changes to “Quoting”. The possibilities are wide open.
The Workflow system is in place now. We’ve jumpstarted you by migrating your existing auto-assignments and auto-responders into the new structure. If you’d like help or would like to discuss how to extend your workflow beyond what you could do in the past, let us know!
“Plan? …We Don’t Need No Stinkin’ Plan”
Humphrey Bogart
Unfortunately that famous line from Humphrey Bogart’s movie The Treasure of the Sierra Madre”, “Badges? We an’t got not no badges. We don’t need no badges! I don’t have to show you no stinkin’badges!” is often one of the most misquoted lines in movie history, in fact, when I first started writing this, I had to correct myself when using the quote! That being said, let’s get to the point of this blog……. Planning. Our last blog discussed planning on a global, big picture scale. Let’s focus on what it means to you, as an individual running your business! The first step is to realize “WE NEED A PLAN!” How do you go about developing a plan that will be meaningful and effective for your business? There are many templates and programs that will assist you with the fundamentals, a simple Google search will provide a wealth of information. It’s what you put in the plan that counts! Following are some ideas and thoughts that you may want to consider as you develop your plan:
• What is changing in your industry?
• What is changing in technology and how does it impact your ability to connect with customers
• What is changing with your customers?
• What is changing in the economy?
We all know the traditional ways to reach out to customers….. mailings, telemarketing, mass emails and others. But what is going to grab your customer’s attention, how can you convince them to choose you over all the other alternatives in the market? Think about the following:
• Provide value, beyond the product – value in personal attention and customization
• Make yourself unique – find a way to differentiate yourself from the competition
• Build Relationships – showing the customer you really are invested in helping them make the best decisions and choices with your expertise. They will count on you to make sure their best interests are being looked after!
• Network in the community…. Join the Chamber of Commerce, sponsor a youth activity, help with a charity event, get involved in local professional groups
The key is your plan should focus on cultivating a two-way relationship with your customers. Yes, the new technology of Social Media is important, but so is an act so simple most of us have forgotten it…. Pick up the phone or stop by to say a personal “Hello”. AgencyIQ is here to assist you with all of your customer relationship management activities, we wish you the best with your 2010 Plan!
The Art of (Business) War
Have any of you ever heard the old saying “War is hell”? This statement has been attributed to General Sherman during the Civil War. I’d wager many of you feel the same way about this past year of 2009! GOOD NEWS, the calendar has turned and we have a new year with new opportunities in 2010…. YEA!
Starting a new year is a great time to step back and assess where we’ve been, where we are and where we want to go. A more formal way of stating this activity is called GOAL SETTING! Groan……. Many of us would rather endure a root canal without pain meds than go thru a session on Goal Setting. But, it is a valuable tool vital to the success of your business. Instead of using the traditional methods, I have an alternative you may find more enjoyable and effective. I recently found a book “The Art of War in Business” by Mark McNeilly.
Mark has taken the well know book “The Art of War” by Sun Tzu, a successful Chinese general in 400 B.C. and related the principles of Sun Tzu and linked them to business strategies. Following are the six principles discussed in his book:
- Win All Without Fighting – Capturing Your market Without Destroying It
- Avoid Strength, Attack Weakness – Striking Where They Least Expect It
- Deception and Foreknowledge – Maximizing the Power of Market Information
- Speed and Preparation – Moving Swiftly to Overcome Your Competitors
- Shape Your Opponent – Employing Strategy to Master the Competition
- Character-Based Leadership – Providing Effective Leadership in Turbulent Times
Join us January 13, 2010 at 10:00 am CST for an informative webinar about how to overcome these challenges in building your business this year. Register online today to make sure you reserver your spot! This webinar will fill up! Register Here
Whatever challenges you and your business face in 2010, AgencyIQ is here to provide effective, innovative tools to assist you in growing your business! We have many new features and enhancements coming online that we are very excited to add to our lead management platform. Let us know what you think!!
CYBER MONDAY RULES!!
The Missing Piece
If you have any doubts about the impact of the Internet on business, check out the sales racked up on Cyber Monday this year! It is estimated that sales could increase over 6% from 2008 levels to over $900 billion in 2009 according to online tracking company comScore Inc. according to an article in Monday’s Wall Street Journal Online November 30th,2009 (http://online.wsj.com/ ). This would represent a single day sales record for Internet sales…… in what most of us would consider a very challenging economic environment. I bet there are a number of managerial types walking around trying to figure out how much time their employees spent on the Internet today shopping instead of work related activities!!!
I think my point is obvious, more and more consumers are using the Internet to make purchases. This year over 96 million people shopped on the Internet on Cyber Monday up from 85 million last year. Cyber Monday only entered our lexicon in 2005!!!! Typically 5% of holiday shopping is done online, but this year could see up to 10% of all holiday shopping. Much of this frenzy is generated by online and email promotions by retail companies. Does that get you excited? Is does me!!!! If you aren’t using online, email and social marketing, you may be missing a huge potential client base that represents a tremendous opportunity to grow your business.
Internet marketing is the missing piece of the puzzle for 2010. Making the most of any lead means utilizing email marketing and a full CRM system to track all of your prospects. Let AgencyIQ assist you with maximizing your leads and growing your business!
A Turdunkin Thanksgiving
What the heck is a Turducken and what does it have to do with Thanksgiving? And, why is this on AgencyIQ’s blog? Keep reading and hopefully your questions will be answered! First, a Turducken is a dish unique to Thanksgiving, and introduced to a largely unaware public by the well known NFL broadcast analyst John Madden during his Thanksgiving Day football broadcasts. A chicken stuffed inside a duck, stuffed inside a turkey=Turducken, here’s a link to a receipe from Paula Dean: http://www.foodnetwork.com/recipes/paula-deen/turducken-recipe/index.html
The Turducken is a realistic representation of what those first Pilgrims had on the menu that first Thanksgiving celebration. The meal would have been comprised mainly of fresh meats from birds, fowls, deer, etc.. with a few seasonal vegetables, but surprising to our modern feasts, they would not have served breads, pies or any sweets. The little sugar they carried to the New World would have been nearly exhausted and they had not built ovens or stoves to bake in. Check out the History Channel link to get more interesting Thanksgiving facts to entertain your relatives and friends with this Thanksgiving: www.history.com/content/thanksgiving
Thanksgiving is a uniquely American (and Canadian) holiday. In many ways, it kicks off the “official” holiday season: all those sales (and crowds) on the Friday after Thanksgiving, family gatherings, office parties, social functions, traveling, and the hectic, sometimes frantic pace of managing all these obligations with work and business demands. How do you manage being pulled in so many directions? Remember these important steps:
- First, take a deep breath…… and exhale!
- Be selective in the commitments you make and allow yourself time to actually enjoy this special time of year with family, friends and colleagues. Reflect on the good things in your life.
- Finally, start taking steps to optimize the productivity of your business. AgencyIQ provides you a system with tools to stay in touch with your clients and more importantly, potential clients. Don’t permit the bustle of the holidays to distract your ability to close business! Features like AutoResponder, drip email, and a full CRM system all provide automated tools making the ability to stay in touch with your prospects easier this holiday season!
From all of us at AgencyIQ, have a wonderful Thanksgiving Holiday!
Announcing New Lead Provider: HBW Leads!
Net-Lead is pleased to announce that we have completed integration of AgencyIQ with HBW Leads. We are excited to offer a seamless integration of their lead information into the AgencyIQ System which will help you to sell more business, faster.
HBW Leads was established in 2005 by insurance agents who brought their professional experience from their own insurance business to create the scripts and leads insurance agents want. The goal was to create exclusive telemarketed leads that are interested in receiving a comparison quote.
After modifying their scripts to achieve the best success for the insurance agent, HBW Leads established procedures and systems to record all calls and grade the caliber and accuracy of the lead to ensure the highest quality.
HBW Leads grew from serving its local area agents to serving agents across the country. Currently, HBW Leads is helping companies like Allstate, Farmers, State Farm, American Family Insurance and others grow their business. In addition, training is offered to customers to maximize the effectiveness of their leads. HBW Leads also offers peer mentorships to help guide active clients in the best way to utilize their leads.
Visit them online at www.hbwleads.com.
AgencyIQ Integration
If you subscribe to HBWLeads, follow these easy steps to set up the integration in AgencyIQ:
1. First, locate your AgencyIQ ID number by clicking on “my agency” in the upper-right of any AgencyIQ screen. Your Agency ID number will be the five digit number displayed large above your address information:
Locate Your AgencyIQ ID
2. Now, log into your HBW Leads account.
Click on Agent Login
Click [Setup Now
4. Find the link to add a new connection for AgencyIQ near the bottom of the “Export Connections” screen and click it.
Choose the AgencyIQ Option
5. Enter your AgencyIQ ID number (from step 1, above) in the blank provided, and choose “Auto” if you want all leads automatically sent to AgencyIQ or “Manual” if you want to select individual leads to send to AgencyIQ. Click “Save AgencyIQ Connection” to save your choices.
That’s all there is to it! If you would like additional assistance with setting up your connection, please call our offices at (877) 985-7400.