If you happen to be a Monty Python’s Flying Circus fan, the word spam brings a smile to your face and fond memories of their quirky British humor. But for most us, SPAM can create all kinds of heartburn, headaches and worries. The CAN-SPAM Act of 2003 set guide lines for the use of the internet to send commercial emails. How does this affect your email marketing campaigns? If you follow a simple set of guidelines as outlined by the FTC, you will be in compliance and worry free! Check out the list below:
• Don’t use false or misleading header information
• Don’t use deceptive subject lines
• Identify the message as an ad
• Tell recipients where you are located
• Tell recipients how to opt-out of receiving future emails from you
• Honor opt-out requests promptly
Take a few minutes to review your emails and you will probably find you are already complying with these requirements. AgencyIQ has gone to great lengths to make sure that all of our clients comply with the CAN-SPAM laws. If you have any areas of concern about your emails, use a simple rule of thumb…. If you received this email, would you feel like you were being mislead, could you find the sender if you needed to, and could you stop the messages if you wanted. There are a number of individuals and some organizations that are extremely concerned with being found in violation of this law, some to the point of nearly paralyzing their email marketing efforts. If you have specific questions regarding this Act, click on the following link http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm to go to the FTC website for specific guidance. This law is not designed to cripple the use of email for commercial business purposes… it was created to ensure the responsible use of a powerful marketing channel. At the end of the day, email marketing is a significant tool in your marketing arsenal and when used correctly and responsibly, you have no worries. Now, hit the Send button!
Tags: Business, insurance agency marketing, Insurance Lead Management, Insurance Marketing, Insurance Marketing Blog, Marketing, online leads