Have any of you ever heard the old saying “War is hell”? This statement has been attributed to General Sherman during the Civil War. I’d wager many of you feel the same way about this past year of 2009! GOOD NEWS, the calendar has turned and we have a new year with new opportunities in 2010…. YEA!

Starting a new year is a great time to step back and assess where we’ve been, where we are and where we want to go.  A more formal way of stating this activity is called GOAL SETTING! Groan……. Many of us would rather endure a root canal without pain meds than go thru a session on Goal Setting. But, it is a valuable tool vital to the success of your business. Instead of using the traditional methods, I have an alternative you may find more enjoyable and effective. I recently found a book “The Art of War in Business” by Mark McNeilly.

“The Art of War” Online

Mark has taken the well know book “The Art of War” by Sun Tzu, a successful Chinese general in 400 B.C. and related the principles of Sun Tzu and linked them to business strategies. Following are the six principles discussed in his book:

1. Win All Without Fighting – Capturing Your market Without Destroying It
2. Avoid Strength, Attack Weakness – Striking Where They Least Expect It
3. Deception and Foreknowledge – Maximizing the Power of Market Information
4. Speed and Preparation – Moving Swiftly to Overcome Your Competitors
5. Shape Your Opponent – Employing Strategy to Master the Competition
6. Character-Based Leadership – Providing Effective Leadership in Turbulent Times

Join us January 13, 2010 at 10:00 am CST for an informative webinar about how to overcome these challenges in building your business this year.  Register online today to make sure you reserver your spot!  This webinar will fill up! Register Here

Whatever challenges you and your business face in 2010, AgencyIQ is here to provide effective, innovative tools to assist you in growing your business! We have many new features and enhancements coming online that we are very excited to add to our lead management platform. Let us know what you think!!

Tags: insurance agency marketing, Insurance Marketing, Insurance Marketing Resource, Marketing

This entry was posted on Thursday, January 7th, 2010 at 11:31 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.